Privacy Policy for Magnolia Brand Design

Effective Date: 15/11/2024

At Magnolia Brand Design (“we,” “our,” “us”), we are committed to protecting your privacy and ensuring a safe online experience. This Privacy Policy outlines how we collect, use, store, and protect your personal information when you visit our website or interact with our services.

This policy is in compliance with the Privacy Act 1988 and the Australian Privacy Principles (APPs). By using our website, you agree to the collection and use of your information as outlined in this policy.

1. Information We Collect

We collect personal information in the following ways:

• Personal Identification Information: When you contact us, subscribe to our newsletter, or request information about our services, we may collect personal details, such as your name, email address, business name, phone number, and other relevant contact details.
• Usage Data: We may collect information on how our website is accessed and used, including your computer's IP address, browser type, browser version, the pages of our website that you visit, the time and date of your visit, the time spent on those pages, and other diagnostic data.
• Cookies and Tracking Technologies: Our website uses cookies, pixel tags, and other similar technologies to enhance user experience. These may track your browsing behavior, analyze trends, and help us deliver a more personalized experience. We use Google Analytics to track website usage and gather anonymous data to improve our site and services. You can disable cookies through your browser settings.
• Email Subscriptions: If you subscribe to our newsletter or marketing emails, we collect your email address for communication purposes, which is handled via Klaviyo, our email marketing provider.

2. Why We Collect Your Information

We collect personal information for the following reasons:

• To provide and improve our services.
• To respond to your inquiries and provide customer support.
• To send you relevant updates, newsletters, and marketing communications if you’ve opted in.
• To analyze website usage and improve our website's functionality, content, and design.
• To comply with applicable legal obligations.

3. How We Collect Your Information

We collect your information in the following ways:

• Direct Interactions: You provide us with your details directly when filling out forms on our website, contacting us, or subscribing to our newsletter.
• Automated Technologies: We use cookies, web beacons, and other tracking technologies to gather usage data when you interact with our website.

4. How We Use Your Information

We use your information for the following purposes:

• To fulfill service requests and provide you with the services you request from us.
• To send periodic emails regarding your services or other products we think you may be interested in.
• To analyze website traffic and enhance user experience through Google Analytics.
• To manage our email marketing campaigns and send you targeted content via Klaviyo.

5. Sharing Your Information

We do not sell or trade your personal information. However, we may share your personal data with trusted third-party service providers who assist us in operating our website and conducting our business, such as:

• Google Analytics: We use Google Analytics to analyze website traffic. Google Analytics collects anonymous data about user activity on our website.
• Klaviyo: We use Klaviyo for email marketing and communications. When you subscribe to our newsletter, your email address is stored in Klaviyo’s system for those purposes.

We ensure that third parties comply with data protection laws and only use your information as necessary for the services they provide.

6. Data Protection and Security

We take the security of your personal information seriously. We implement appropriate technical and organisational measures to protect your data from unauthorised access, alteration, disclosure, or destruction. These measures include secure servers, encryption, and restricted access to data.

However, please note that no method of electronic transmission or storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

7. Retention of Your Information

We retain your personal data only for as long as necessary for the purposes outlined in this Privacy Policy or as required by law. If you unsubscribe from our email marketing, we will retain your information for a limited period for administrative purposes.

8. Your Rights

As a user in Australia, you have certain rights under the Privacy Act 1988. These include the right to access, correct, or delete your personal information, subject to certain exceptions. If you would like to exercise these rights, please contact us using the details below.

9. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. When we do, we will post the updated Privacy Policy on this page and update the effective date. We encourage you to review this Privacy Policy periodically to stay informed of any changes.

10. Contact Us

If you have any questions or concerns regarding this Privacy Policy or how your personal data is handled, please contact us at:

Magnolia Brand Design
Email: jake@magnoliastudio.com.au

This Privacy Policy is intended to inform you about how your data is handled on our website. By continuing to use our website, you consent to our collection, use, and storage of your personal information as outlined in this policy.

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